Beating the competition with customer service
Santa Ana USD’s chief communications officers explains how her district uses strong engagement and listening to battle declining enrollment.
School Choice
5 reasons to adopt a customer mindset in schools
Customer service in schools may be a new concept for many, but it’s essential in an era of school choice and competition.
Dawkins: One simple formula for school customer service
Former superintendent Dr. Gerald Dawkins says improving customer experience in schools requires a district-wide commitment.
Building powerful relationships between teachers and parents
As a new Education Week video illustrates, teacher home visits are just one powerful tool for districts to boost school-parent relationships
Infographic: The real numbers behind declining student enrollment
New infographic illustrates the hard truth about student enrollment in the age of competition—and what public schools can do about it.
Telling your school’s story is important. Listening to parents is vital.
As districts ramp up school marketing efforts, listening to parents, students, and staff is key.
Video: As public school enrollment grows nationally, several states face big drops
Recent forecasts from the National Center for Education Statistics point to steep declines in public school enrollment in several states.
10-minute podcast: In schools, listening is leading
The latest TrustED podcast examines branding in the context of K-12 schools and challenges educators to rethink what it means to “serve” their communities.
National School Choice Week: Public schools gear up for the competition
As the school choice movement expands nationally, public schools embrace innovation to keep families enrolled and engaged.
What the marketplace for classroom lessons says about the state of K-12 education
The recent trend of teachers buying and selling learning materials online says a lot about the new market-driven nature of K-12 schools.