Santa Ana USD’s chief communications officers explains how her district uses strong engagement and listening to battle declining enrollment.
Customer service in schools may be a new concept for many, but it’s essential in an era of school choice and competition.
Former superintendent Dr. Gerald Dawkins says improving customer experience in schools requires a district-wide commitment.
As a new Education Week video illustrates, teacher home visits are just one powerful tool for districts to boost school-parent relationships
New infographic illustrates the hard truth about student enrollment in the age of competition—and what public schools can do about it.
As districts ramp up school marketing efforts, listening to parents, students, and staff is key.
Recent forecasts from the National Center for Education Statistics point to steep declines in public school enrollment in several states.
The latest TrustED podcast examines branding in the context of K-12 schools and challenges educators to rethink what it means to “serve” their communities.
As the school choice movement expands nationally, public schools embrace innovation to keep families enrolled and engaged.
The recent trend of teachers buying and selling learning materials online says a lot about the new market-driven nature of K-12 schools.