For public schools, declining student enrollments translate to loss of funding and resources.
As districts ramp up school marketing efforts, listening to parents, students, and staff is key.
Recent forecasts from the National Center for Education Statistics point to steep declines in public school enrollment in several states.
The latest TrustED podcast examines branding in the context of K-12 schools and challenges educators to rethink what it means to “serve” their communities.
In his monthly column, Dr. Philip Lanoue examines the effects of a shifting education market place on school enrollment and competition.
In the face of declining student enrollment, three school districts turn to marketing and branding to compete in the age of choice.