In Cleveland, reducing absences is a community-wide effort
Cleveland schools use marketing, parent engagement, and partnerships to improve flagging school attendance.
Parent Engagement
Report: Parents have high expectations for district communications
5 takeaways about parent communication and what they mean for K-12 family engagement.
Beating the competition with customer service
Santa Ana USD’s chief communications officers explains how her district uses strong engagement and listening to battle declining enrollment.
During Read Across America, students find their voice
Students, teachers, parents, and school leaders throughout the country are celebrating some of their favorite books this week–and making student voice a priority.
For one KY superintendent, district success is all about relationships
At Fayette County Schools, superintendent Emmanuel Caulk relies on strong partnerships to boost parent involvement and student engagement.
5 reasons to adopt a customer mindset in schools
Customer service in schools may be a new concept for many, but it’s essential in an era of school choice and competition.
What’s Next for Education: The growing importance of school communicators
School PR expert and the latest TrustED columnist Julie Thannum, APR, highlights three important communication trends schools will face in the near future.
Should public schools operate more like charters?
Several states hope adding charter-like flexibility to public education will help boost student performance. But new research suggests that parent engagement is key to school competition.
Study: Community engagement key to parent satisfaction. But public schools are falling behind.
Public school parents are less satisfied with their child’s schools than private and charter parents, according to a new Rice University study.
Want to boost student performance? Keep parents in the loop.
New research suggests that to boost student performance, districts need to find simple ways to inform parents.