Santa Ana USD’s chief communications officers explains how her district uses strong engagement and listening to battle declining enrollment.
Students, teachers, parents, and school leaders throughout the country are celebrating some of their favorite books this week–and making student voice a priority.
At Fayette County Schools, superintendent Emmanuel Caulk relies on strong partnerships to boost parent involvement and student engagement.
Customer service in schools may be a new concept for many, but it’s essential in an era of school choice and competition.
School PR expert and the latest TrustED columnist Julie Thannum, APR, highlights three important communication trends schools will face in the near future.
Several states hope adding charter-like flexibility to public education will help boost student performance. But new research suggests that parent engagement is key to school competition.
Public school parents are less satisfied with their child’s schools than private and charter parents, according to a new Rice University study.
New research suggests that to boost student performance, districts need to find simple ways to inform parents.
As the threat of youth suicide grows, more schools look for ways to have bold conversations about a previously taboo subject.
School districts look for new ways to excite students and teachers as they return to the classroom.